Tim O’Sullivan is the founder of Bae Juice and Andie Body. He is prolific TikTok poster and understands how to run a successful business from the ground up.
What do you do to stay in culturally tapped in?
Walk my dog!!! We do minimum 10,000 steps a day, averaging around 14,500.It’s important time for me though. I talk to other dog owners, try different cafes, sunrises and sunsets. It’s really the highlights of my day.
What are your favourite things to watch online?
I tend to absorb content a little different to most. Always thinking how can I implement these brand campaigns into my own ideas with my my own brands. I love hospitality so always looking at venue fit outs and innovative food ideas!
What strategies do you use to market Bae Juice?
We are unapologetically ourselves, which is pretty unhinged haha. So we try pass this on through our relentless social media content. At our peak a few years ago we were post 5-6 skits a week!! And it got us on the map. So it’s just a bulk content strategy for us!
Things you’ve learnt about posting on TikTok to promote your business?
Lean into your own content style, for me? It’s high energy and a little erratic but it translate to authenticity. I treated every post as if it was going to go viral, meaning: I had the right businesses tagged, a call to action and the best cover photo. Turns out 4 videos in a matter of months cracked 1mill views and it all translated to sign ups and sales.
Do you have any hot takes on psychology in marketing?
I’ve used this word above but UNHINGED is my focus. A lil cliche but being disruptive is key. There are thousands of people running around saying DAY 1 OF LAUNCHING ____ so how are you going to stand out, have an impact and most importantly what will people remember you by?